Tuesday, November 24, 2009

Hedon Blog Promotion - A Success?

The Hedon Blog attempted some offline publicity last week. Five thousand flyers were circulated to addresses in the HU12 post code area which includes all the 3,500 households in Hedon. The leaflets were copied by local printers Green Print for £120.00 and distributed by the Holderness Advertiser for £115.00 - a significant investment in publicity!

So was this exercise successful? 

On the face of it the exercise only caused a blip in hits on the site. The day before the leaflet then the internal Wordpress Stats Counter marked 113 views. On the two days of the leaflet delivery then 254 and 350 hits were recorded respectively on the Wednesday and Thursday . On the Friday views were only 162 and 104 on the Saturday.

The top posts on the busiest day were: Hedon Online 24 views, Hedon Christmas Lights 22, and the What's On page 20.

Comments on the site picked up with eight new submissions (disregarding spam and my own replies) and the Facebook Page picked up seven new fans. Two new issues were brought to my attention which formed the basis of two posts on parking problems and a derelict building.

The benefits of the leaflet drop are probably still going to be felt over the next week or so. Questions can be raised about whether the leaflet was effective and whether having it distributed with other advertising flyers was a good idea. But on balance the experiment was worthwhile - even if to rule it out as an economic option in the future!

The Hedon Blog will use offline publicity again, but probably limited to posters in key places and the distribution of business cards.

Have Bloggers out there had better experiences of using flyers to promote their Blog?

4 comments:

Josh Halliday said...

Hi Ray,

At £235, that's almost three years worth of hosting and domain rights for me at SR2 Blog (http://SR2Blog.com).

Offline promotion is certainly something I've had in mind. Call it kitsch, but I've been thinking along the lines of personalised Christmas cards - perhaps with a dozen or so business cards tucked inside - distributed (by me) to all the businesses and residents groups in my patch.

We're just over a month old at SR2 Blog and I'm exerimenting in doing nothing - growing visitors, contributors and commenters organically. Well, as organically as you can with profiles on Twitter and Facebook.

Our focus at the minute is not-for-loss, I've laid out the exact details of what not-for-loss would meant for SR2 Blog here: http://sr2blog.com/?p=286

Thanks for sharing, I'll be sure to share when I venture into offline promotion.

Josh (@JoshHalliday)

Ray Duffill said...

Thanks Josh. Love Sunderland'sSR2 website and like the way that those who want to report are taken straight to the Wordpress Log-in page.

Has this approach been successful?

Josh Halliday said...

Well, no one has registered that way yet - registered users have all been sent the direct link.

I'm not sure I like it this way, think it looks vague and unappealing. but... I came across this link earlier today on new wordpress plugins: http://is.gd/52x0O Number 8 allows you to customise your login/register page which I plan to do in the near future, to make it slightly easier to digest.

Josh.

Ray Duffill said...

Sadly The Hedon Blog reached its biggest audience to date on Wed 25th November 2009 when it reported on the tragic death of local opera star Amy Black. There were 425 visits to this one post alone: Hedon opera singer found dead and a total of 610 visitors across the whole website.